10k to $10k

Unbothered. Moisturised. Happy. In my lane. Focused. Flourishing.

10k Hours Progress (11.73%)

$10k/mo Progress (26.24%)

Milestones

Aug 2025
Official first post
Dec 2022
Launched fnb.tools
Dec 2022
Day One

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Client work - F

13 February 2026

Web & Shopify development | Workflow automation

Earned: $266.90 // Time: 3.25 hours

Vitamin D overdose

13 February 2026

🏝️ Celebrated our frand's birthday with a beach side picnic. Spent hours talking about anything and everything. We shared our worries about the future. I talked...

Earned: $125.18 // Time: 0.0 hours

Let there be comments!

12 February 2026

Today I finally have time to tinker on (and deploy!) the Comments system I promised you. Yes, you – DR and WJY, stop nagging. After submitting the form, your...

Earned: $0.00 // Time: 5.25 hours

Brain fried

11 February 2026

Lately all my time is taken up by client work. The last 3 days, especially, have been a marathon to the finish line for this big project. But today I finally...

Earned: $0.00 // Time: 6.5 hours

Soulmates

10 February 2026

Soulmates was so good I ended up breaking yesterday's promise and binged the whole series until 4:00 AM 🙃 Imagine Black Mirror's "Hang the DJ" but in 6 different...

Earned: $3.00 // Time: 4.0 hours

Client work - S (35th rep)

31 January 2026

Fractional GM

Earned: $900.00 // Time: 4.0 hours

Client work - R (47th rep)

28 January 2026

Web development | Social media content

Earned: $1,445.00 // Time: 6.0 hours

Bad habits

13 January 2026

Wrapped up functionality for the big client project, did a final test run, recorded a video walkthrough, and sent it off. Not much time left for side projects. I...

Earned: $0.00 // Time: 4.0 hours

Running again

12 January 2026

Back on the treadmill after a month. Not gonna lie, it actually felt good 😭 I've been running with Zombies, Run! for years now. Nothing else motivates me other than...

Earned: $0.00 // Time: 2.5 hours

I'm back, baby

11 January 2026

Woke up to this - WTH happened in the past month?! After flatlining for 10 months.... Anyone else seeing sudden spikes in Google Search Console? For context, I...

Earned: $0.00 // Time: 7.0 hours

Showing changelogs 21-30 out of 228

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About

I have a degree in Marketing Management from University of Otago, New Zealand. I ran a successful restaurant for 13 years in Singapore, a brutally competitive market for F&B. I also ran a bakery for 7 of those years. I sold both businesses for 6 figures in 2019.

Then I taught myself to code, and have been working in software since. In 2021, I was hired as General Manager for a restaurant software startup, where I helped market and grow the app to $400k/year revenue.

On the side, I started building my own small projects, aimed at near-passive income. So began a 10,000-hour-long experiment to see if I can make $10k/month by "f*cking around and finding out". This blog is a daily record of the real hours spent & dollars earned.

Banner art L-R © Me, Citadel 9, me, me, me.

Inspirations:
Daily blogging - Alex West
Design - JWZ, p0libius
10k Hours - Ryan Kulp

Stats

Journey start: 28 March 2022

Progress logs: 226

∑ Time spent: 1172.7 hours (11.73% to 10k)

Avg time/mo: 23.1 hours

∑ Dollars earned: $133,271.02

$/mo: $2,624.04 (26.24% to $10k/m)

$/hour: $113.64